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The caffebene, giant Korean coffee chain opened the flagship location in Times Square, NYC, with the Misugaru Latte and its localized menu.

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In the great war of coffee in New York City, there’s a new kid on the block.  caffebene, renown for the mellow and nutty flavoring of its coffee brand, is setting up shop in Times Square.

caffebene, which originated in Seoul, Korea, is already a booming chain and a favorite hotspot for locals in Seoul.  Since its founding in 2008 by entrepreneur Kim Sun-Kwon, the chain boasts over 750 outlets compared to the 381 of the veteran Starbucks.  The success of caffebene is largely to due to the stellar taste of its coffees, which is a medium roast blend that is rich in flavor but without the bitterness often associated with other brands.  Also popular are the signature beverages like the Misugaru latte, which is a Korean tea-based drink that combines five grains of black rice, brown rice, white bean, black bean and barley.  Besides its sweet and salty flavor, the latte is also a famed for its health benefit, which is high in fiber and low in calories.  This will be especially attractive to New Yorkers who are typically one of the most health conscious demographics in the US.  Each store employs its own pastry chef and baker who prepare crafted menu favorites like the Belgian waffle, caffebene’s signature dish, served in two types of waffles: sweet waffles with sweet pearl sugar and savory waffles with bacon and Parmesan cheese.

Coffee_latte_caffebene

Coffee_latte_caffebene

More importantly, caffebene takes the sit and sip atmosphere of its rivals and brings it to a whole new level.   All of its stores’ interiors styled like old European coffee houses with subway-tiled walls that boasts flat-screen TVs.  There is even separate reading and WIFI-enabled rooms and thus the atmosphere of caffébene is a retrofitted hangout for people who like to relax, drink and be merry.  According to founder and CEO Kim this is his favorite part about being a business owner. “I’ve never see people arguing in my coffee shop,” he says.  “I just enjoy seeing people having a good time.”

About caffébene;

The Seoul-based coffee franchiser, caffebene, started in April 2008 in Seoul, Korea and has since open 750 stores in the surrounding cities.  Each store employs its own chef and baker who prepare fresh menu items each day.  Kim Sun-Kwon, the founder and CEO of caffebene believes “trust’ and ‘faith’ are the most important keys to his success of business.  He is already planning a second location on the West Coast and planning to open 100 outlets including 50 in Manhattan alone in the States in two years.

caffebene  1611 Broadway New York, NY 10019

www.thecaffebene.com

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Bronx Museum offers free passes in December while Bronx Zoo and NY Aquarium offers free passes when donating toys or foods

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Bronx Museum

Bronx Museum

Bronx Museum offers free passes in December

The Bronx Museum, which normally has a suggested admission of $5 is going completely FREE in December … if you have the coupon. Just for your information, The Bronx Museum is also FREE EVERY FRIDAY throughout the year.

The museum was named the culture spot of the month by NYC & Co, the city’s tourism marketing group. The coupon, available to print out during December, will get free admission for a family of up to four people. The coupon can be redeemed until June 30, 2012.

The Bronx Museum, located at 1040 Grand Concourse at 165th Street, is home to more than 800 contemporary paintings, sculptures, drawings and photographs.

Bronx_Zoo

Bronx_Zoo

Free Bronx Zoo and NY Aquarium passes for food drive

Zoo lovers can get a pass for a free visit to the Bronx Zoo or the New York Aquarium when donating items to the Wildlife Conservation Society food and toy drive.

To get the pass, you need to donate one new unwrapped toy or a bag with at least 10 packaged food items.

The donations can be made through Dec. 31 in exchange for a general admission ticket to the Bronx Zoo or New York Aquarium good for a visit in 2012 from Jan. 1 through June 30.

Donations can be dropped off at the Bronx Zoo, New York Aquarium, Central Park Zoo, Prospect Park Zoo or Queens Zoo, which are all operated by the Wildlife Conservation Society. There’s a limit of four free tickets per family.

The food and toy drive is co-sponsored by City Harvest, and the Bronx and Brooklyn borough president’s offices.

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Observe and learn the meanings of different colors of lightings of the Empire State Building in December!

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For the month of December, the top tiers of the Empire State Building will light up for a handful of events, including a few nights of split lighting to simultaneously observe both Chanukah and Christmas.

Below is the official December colors for the Empire State Building.

Dec. 1 – red in honor of (RED) and World AIDS Day

Dec. 5 – blue, green and green in honor of the Baby Buggy 10th Anniversary

Dec. 20 through 22 – blue, white and blue for Chanukah

Dec. 23 through 28 – split lighting for the holidays: red, green and green for Christmas on the north and south sides; and blue white and blue for Chanukah on the east and west.

The schedule is subject to change. The top three tiers of the tower light up with regular white lights on nights when no event is scheduled.

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Kristalbelli, the upgraded experience of Korean barbecue restaurant by JYP Entertainment is coming in midtown NYC in December 2011.

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Media production by © SB DESIGN

The Next Korean Barbecue Restaurant, Kristalbelli, owned by JYP Foods Inc., child company of JYPE (JYP Entertainment) is expected to open in early December in midtown, New York City. (8 West 36th Street, New York, NY)

With its unique grill of downdraft system that is custom designed by an artist in Korea, the Korean barbecue experience will be in the new era of upscale and fine atmosphere. No hair smelling like fired up meat, no smoke layered up between you and your date, Kristalbelli is said to be the one where all five senses will be indulged.

More information about their innovative grill will be revealed through their teasers that will be followed with two more within next few weeks.

There will be a private lounge offering exquisite Korean dishes beyond barbecue that pair with boutique wines and two large party rooms are available for private and corporative gatherings.

Chef David Shim who graduated from C.I.A. (Culinary Institute of America) and previously worked at ‘L’Atelier de Joel Robuchon’ and Four Seasons Hotel will be in charge of kitchen.

JYP Foods Inc. (JYP Entertainment) is planning to open 5 more restaurants in next 3 years starting from this one in NY to LA, Beijing, Tokyo, Shanghai and Seoul.

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The night of celebration, “The King of Joseon” at Metropolitan Museum of Art in New York City.

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Press: Diner’s Journal / The New York Times

http://dinersjournal.blogs.nytimes.com/2011/10/05/koreas-master-chef-prepares-a-banquet-at-the-met/

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The night of Korea’s royal costume and cuisine, ‘The King of Joseon’ at Metropolitan Museum of Art in New York City on October 3rd, 2011.

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King of Joseon

King of Joseon

To the night of Korea’s royal costume and cuisine, “The King of Joseon in New York,’

Metropolitan Museum of Art, NY/The Great Hall and the Temple of Dendur

6pm on October 3, 2011

Korea’s Royal Costume will be incarnated by Hye-soon Kim, Korea’s one of top traditional designer and master of Court Costume along with traditional dance performance by the National Company for Traditional Dance in Great Hall.

Bok-ryeo Han, Korea’s “human treasure” and a successor of Court Cuisine, will present King’s Cuisines for a dinner at Temple of Dendur with a special demonstration.

“The King of Joseon in New York” is being held in support and awareness of UN’s Global Strategy for Women’s & Children’s Health.

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King of joseon_host

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