Posts Tagged Director in prestigious advertising agencies
October 16 – November 13, 2011
La MaMa Galleria is honored to open the 50th anniversary season with an exhibition of new paintings by Colombian artist Carlos Lersundy. He has been apart of the La MaMa family since the very beginning, creating art for Ellen Stewart and some of La MaMa’s first highly acclaimed shows.
“Ellen’s work is transcendent. There are qualities about it that need to be preserved in time, such as impeccability, excellence in execution and meaning. My intent is to capture these qualities in the works presented here.” -Carlos Lersundy
Carlos Lersundy is recognized in Colombia and Latin America as one of the relevant figures in art and advertising. He has worked as a Creative Director in prestigious advertising agencies such as Young & Rubicam, (New York and Amsterdam) and Leo Burnett (Bogotá). He has also been an independent documentary filmmaker. Founder, owner and Creative Director of the Vi-Viendo creative group- A company dedicated to the design of corporate and political advertising campaigns.
As a political advertising advisor and creative director, he has designed and produced the campaign for César Gaviria / President and the advertising campaign for the National Constituent Assembly of 1991.
For his advertising work, he was awarded two “Indias Catalina” for best commercial at the Film Festival of Cartagena and a “Condor de Oro” for the design of the Cesar Gaviria / Presidential image.
During his professional life he has shown special interest in cultural manifestations that identify the Colombians, being worthy of a scholarship from the Peggy Guggenheim Foundation to make a short film about the visualization practices of the Tucano Indians in the Amazon jungle.
Lersundy has done individual and group exhibitions internationally since 1967. For the last four years he has taught people to see anew using drawing and painting techniques.