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The Next Korean Barbecue Restaurant, Kristalbelli, owned by JYP Foods Inc., child company of JYPE (JYP Entertainment) is expected to open in early December in midtown, New York City. (8 West 36th Street, New York, NY)

With its unique grill of downdraft system that is custom designed by an artist in Korea, the Korean barbecue experience will be in the new era of upscale and fine atmosphere. No hair smelling like fired up meat, no smoke layered up between you and your date, Kristalbelli is said to be the one where all five senses will be indulged.

More information about their innovative grill will be revealed through their teasers that will be followed with two more within next few weeks.

There will be a private lounge offering exquisite Korean dishes beyond barbecue that pair with boutique wines and two large party rooms are available for private and corporative gatherings.

Chef David Shim who graduated from C.I.A. (Culinary Institute of America) and previously worked at ‘L’Atelier de Joel Robuchon’ and Four Seasons Hotel will be in charge of kitchen.

JYP Foods Inc. (JYP Entertainment) is planning to open 5 more restaurants in next 3 years starting from this one in NY to LA, Beijing, Tokyo, Shanghai and Seoul.